Media now.

When you work in the media you have to gather information and facts to be distributed and broadcasted to the audience. This is the sole purpose and goal of media. Media personalities, personnel and journalists are tasked to inquire details and information about current issues and happenings that the public should know. Their duty is to broadcast information/news to the public through mediums like print, television and radio. That’s the whole idea of being part of the media, the main objective of media people.

Nowadays, media personalities or journalists influence the public when broadcasting information or news with their added opinions and judgment. These opinions and judgments are mixed with emotions and manipulation, on purpose or not, that exploits or twists the public to agree on what they have to say. True or not, coincidence or not, media personalities and journalists have to maintain integrity when doing one’s work. The public is subjected to conclude such actions from the media, which results to different reactions and response. Media personalities and journalists are tasked to provide concrete information, and this only. They don’t have to pitch in their opinions or direct the public into to conclusions. I think that’s one of the main dilemmas of the media now, media people are given so much privilege and recognition that drives them to thinking that their insights are very much needed. It’s becoming a norm in networks and should be stopped.

With this practice, the public is manipulated to what the mediums want them believe. And that is completely wrong. Every individual has the right to all information they could have. And with information incorporated with media’s opinions, it would dismiss the essence of broadcasting.

Individuals have their own opinion on all issues. May they be exposed on media or not, we all have our stand. Media has no control to what the crowd has to say. Print, television and radio have no control to the opinions of its viewers. But if news and information are filtered or reinforced, this will affect the public’s opinion. The public has no control in this because these are hidden agendas of media, for their own sake.

But for me, the public has the last say on what these mediums broadcast. They’re the ones to judge whether it’s good or bad information, if false or true. The public should just be aware and knowledgeable that media has its own world and has their own definition. They may be serving us but we have to realize that there are rules and regulations within their networks that we have no knowledge of.

But we have to keep in mind that without an audience, the media wouldn’t be put to use. Without the public, the media wouldn’t exist.

We all should just know what roles and responsibilities we have for the society, work with integrity. That way, all things would be fair.